The internet has made it possible to become a musician or artist in a new and exciting time. Thanks to the internet, anyone can make a career in the arts online. The internet has changed the way people consume media, including music, via online streaming services. It has also revolutionized how entertainers can get into the industry through online platforms called Social Media.
Growing Your Network
It’s a great place to network with others in your industry and make connections. This platform is home to many artists and musicians looking to expand their careers. It’s essential to develop your network of contacts, just like any other career.
After moving to Los Angeles, I discovered that many people in the entertainment industry prefer to communicate via Instagram. We exchange our rather than phone numbers and contact each other via Instagram DMs. I realized that social media platforms like Instagram are changing how we communicate with and contact each other.
Collaborations
It’s much easier than ever to connect with musicians and artists via the internet, even though they may be located halfway across the globe. You can collaborate more with others by using Instagram to grow your network. The possibilities are endless, whether with other musicians/artists, graphic designers, photographers/videographers, and other types of social media influencers. You’re building your network and getting involved with the entire artistic community.
You should not just collaborate with anyone. It can have a positive or negative impact on your career.
Supporting each other to grow
The beauty of connecting with other musicians via Instagram is the ability to help one another grow. The music industry is highly competitive. Everyone wants to be heard and get their music out there. It’s different on Social Media platforms such as Instagram. It’s important to have a large network of musicians and artists on Instagram to grow your career. It can be beneficial for everyone to support one another on Instagram. Growing your Instagram presence can feel like a team effort, whether through engaging on one another’s posts or sharing each other’s work. Although it does require talent, Instagram is a Social Media platform. You will need to be social if you use Instagram to grow your music career.
Build a relationship with your audience
Artists and musicians can also use Instagram for building a connection with their followers. Instagram has many great features that let you engage with your followers and get more personal. Your fans and audience can feel more connected to you if they see a more intimate side of your life. You can increase their appreciation of your music and strengthen their relationship with it.
What features are best for engaging your followers on Instagram?
Stories
Snapchat first popularized stories, but Instagram adopted it quickly became a huge hit. Your Instagram story can contain photos and videos that can last for up to 24 hours after posting. These types of posts can be used for live updates on what’s happening throughout your day. This allows you to show your followers what’s happening behind the scenes. Stories also have stickers that allow you to post polls or questions your friends can answer. These features can be used creatively to engage your audience and make them feel more connected to you and your music career.
Instagram Live
Instagram Live is another great way to interact with your followers. You can connect with your followers by going live on Instagram. Live streaming allows you to have instant conversations with your followers. You can also invite your fans to join your live stream. You can even perform your music live on your streams. This will give your Instagram followers an exclusive show.
Posts
Instagram has been a visual social network since its inception. Musicians should regularly post content to their Instagram feed. Your posts can be used to engage and connect with your followers. You can also post videos and pictures that showcase a more personal side to your story, just like Stories. These posts will remain on your page and can be used to show off your personality to others who come across your account. You can promote your work or showcase your talents with posts, but you should also post things that reflect your personality. These posts will help you build a personal connection and strengthen your relationship with your fans.
A Portfolio of your Work
Instagram is a great platform for musicians to upload music and other projects. Your page can be used as a portfolio to showcase the things you have done in your music career. In the previous section, artists and musicians must post to their Instagram accounts. You can post personal photos and videos, but you must also showcase your music and talent. A well-curated Instagram account with photos and videos of your best work is a great way to meet other musicians.
IGTV
IGTV allows you to upload videos longer than Instagram’s regular 60-second limit. However, Instagram has decided to include horizontal videos due to popular demand from its users. They are still working on IGTV, and it can be used to reach new fans, similar to what you can do with YouTube.
Marketing and promotions
If you want to grow your music business, marketing is essential. Instagram makes it easy to market yourself and promote yourself with its features. We’ve mentioned some of these features before, but we’ll now discuss them from marketing.
Instagram Stories
Instagram Stories can be used to show your followers the real-time action in your life. They are also great for promotional purposes. Over 500,000,000 daily users have used Insta Stories as of January 2019. This is a huge number of people that you could reach. Stories can be used to notify people about new songs or projects you have just released.
Hashtags
You can use hashtags in your Instagram posts to promote your brand and get more people to your profile. You can also use hashtags in your IGTV videos or Instagram Stories. This will increase your views and likes, as well as give you a better chance of landing on the Explore page or Hashtag’s most popular posts. This is a great way to increase your Instagram discoverability.
You can search hashtags to engage with others’ posts. This is similar to what we talked about in our networking section. It’s a great way to engage with the community and make your account more visible. People will be more inclined to engage with you if they see you engaging with others. This increases the chances that people will visit your page.
Paid advertisements
Marketing and promotions are not always free. Instagram offers ads that target specific demographics. Although this is a paid advertising method on Instagram, it can be extremely effective if done correctly. You will need a business account to access these paid advertising features.
Once everything is in place, your Instagram advertisement will go live. You can monitor the number of impressions your advertisement receives once it is life.
Your online presence can be improved.
If there is one thing this article has taught you, it is that having an online presence is essential for your success in the modern age of music. The internet has revolutionized how we consume media, particularly music. You can use Instagram to grow your online presence and reach more people with your talent. Instagram has more than 1,000,000 users worldwide and is not slowing down.
A stronger online presence means more opportunities for musicians/artists. People will also be able to see that you are serious about business. You’ll also have more people listening and enjoying your music.
Last Thoughts
There you have it. There are five ways that musicians can use Instagram for their music careers. Music and other entertainment industries will continue to evolve as the internet grows. Many things have changed. But those who can adapt to them have the best chance of success.