A well-executed preserve campaign can make a huge difference. Pre-saves on Spotify and other platforms, like Apple Music & Tidal, can give your track that huge release day boost it needs.
Why is pre-save important?
Why pre-saves are a crucial part of your release strategy
– Your fans will see it in your music library right away.
– This helps to get high stream counts early to build momentum.
Ensure your music is included on Release Radar playlists
– Increases your chances of being accepted into other algorithmic and editorial playlists.
Your stream-to-engagement ratio is one of the most important factors in landing playlist features.
This means that it is more than your stream count that is important.
Spotify’s playlist editors and algorithms search for tracks that users are saving to their playlists and adding to them.
Promoting your pre-save campaign is to get users excited about your upcoming release. The prize or reward you offer will incentivize people to enter your campaign. Still, if you can engage your audience and make them excited about your forthcoming music, then participation will skyrocket.
It is crucial to wait 24 hours before your release goes live. Spotify will notice a spike in activity on the first day after your release.
Shortly, the more Spotify tracks you pre-save, the more influence they have on Spotify.
How to locate your pre-save link
Pre-save links on Spotify, Apple Music, and Tidal are easy to find. Here’s how:
1. Use Ditto to upload your music to Spotify, Apple Music, and Tidal.
2. Log in to Ditto and go to “My Releases”.
3. Next to the release, select ‘View SmartLink.
How to save more money
Upload your music before your release
Your pre-save links will need to be updated as you give more time before the release date.
It would be best if you aimed to upload your music to Spotify around 4-6 months before your release date.
This allows Spotify plenty of time to approve and accept it. Once it has been approved, you will receive your SmartLink.
This is your cue to launch your pre-save campaign.
Plan a pre-save promo campaign
Pre-save links should focus on your promotional campaign leading up to your release date.
With your pre-save URL, you can share teasers, acoustic performances, and other sneak peeks. Encourage your fans to click pre-save so they can listen on repeat until release day.
Share your Links everywhere.
Make sure you include your pre-save link whenever and wherever possible.
Spotify can give you bonus points to attract listeners from “off-platform”. So whether you post on Insta, Twitter or Facebook, start sharing and driving fans to your preserves.
Reward fans who pre-save
Sometimes, fans need a little bit of motivation to get started!
Why not give away prizes to pre-orders or savers of your release?
Free merch, downloads, or tickets to your next concert could be given away to those who save your track in advance. Competition and incentives are great ways to engage people, especially social media.