If you’re reading this, you’re ready to start your own music blog. Like everything else, putting effort and time into creating a plan of action is essential. Music blogging has seen many changes in the past few years. You need to make sure your project is up-to-date. Major music labels now accept everything from successful music blogs to encouraging music sharing via SoundCloud and YouTube. There are many new ways to listen to and source music. This information will help you start a music blog that is relevant and profitable.
Start a Successful Music Blog
It would help to start by looking at the top music blogs today. You want to look at the most popular blogs online, even if they don’t relate to your favorite music genre. But you also want to see what they have in common and what makes them stand out. It is not the goal to duplicate a site but to gain inspiration and a general reference framework.
When researching the top music blogs, be sure to pay attention to their global reach and longevity. Note down everything you like and dislike about each blog you visit. These notes can be used to brainstorm.
You should also consider their other avenues. Interactive features, podcasts and apps, mixed tape streaming, shared online playlists, and podcasts are just a few examples.
Choose a genre and define the goals of your blog
When choosing the music genre and goals for your blog, it is important to consider whether you are filling an unmet need. This is a crucial step because it will help you define your blog’s uniqueness. Consider questions such as:
Do you want to focus on local artists instead?
Do you plan to focus on independent global artists?
Which is your main genre?
Who are your target audiences?
Do you want to praise music that you like or criticize music that you don’t?
What can you do to make your blog stand out if you’re going to concentrate on the music of popular artists?
If you choose to focus on popular musicians (which is highly competitive in the music blogging industry as well as within general web searches), you can make your blog unique by focusing only on “remakes.” You could talk about who has recorded, remixed, or used samples from popular songs and then discuss what you think about them. Another option is to focus on the number of other genres (pop and country) or whether the song was recorded in another country.
Here are some examples of successful blogs that feature music. Each blog has a unique way of connecting with its audience.
BuzzBands.LA
OM-Records.com
DiscoBelle.net
StreetDose.com
Take a look at what you will blog about
Bloggers used to be limited to posting songs or videos and writing reviews. But this is not the case anymore. Your music reviews must be informative and passionate. Your blog should have more than just a few reviews.
You must decide what topics you will blog about when you start a music blog. You can choose from any combination of the following:
Interviews with musicians and bands from the area
Interviews with musicians and touring bands
Interviews with industry professionals from the local and international markets
Here are some fun facts about artists that you might want to blog about
Music history
Discussions on how each genre differs around the world
A blog with a steady flow of new and repeat visitors is a successful music blog. Your blog should be viewed as a resource for your readers. These ideas will help you get started, but there are many other options.
Creativity and consistency are essential
Professional blogging requires creativity. Engaging blog posts are what your visitors will want to read. You should set goals regarding how many music reviews you want to add each week and how many blog posts about your genre you will publish.
When you’re just starting out, aim for at least 3-5 posts per week. Once you become more experienced, you can maintain 2-4.
It is important to post consistently, but creativity and quality are equally important. Sometimes it will be difficult to find the right topic for your blog. Consider current trends and the time of year. A blog could be about “Timeless Summer Favorites,” award-winning artists, “One-Hit Wonders,” and “Great Holiday Songs You’ve Probably Never Heard.”
Spread the word
It is important to get involved in networking immediately. Reach out to local musicians and industry leaders if you are interested in live interviews. Connect with industry leaders and musicians on social media, as well as at live events. This will spread the word about a new blog in the music industry and help you build your followers and fans.
Remember that it is not enough to “follow” or “friend”; you must also build mutually beneficial relationships. It is essential for all industries to build connections, particularly in the music industry. If you are a regular at your local music venues, they will likely pass your information on to other musicians and industry leaders.
You may be surprised at how easy it is to get access to local artists for interviews, live interviews, and free tickets to concerts. You will start to receive similar treatment from major artists, music festivals, events, and major music labels as you gain momentum.
You won’t need to look as hard to find advertising or ways to monetize the site as your popularity grows. The opportunities will begin to come to you.
Create a Team
Music is something you will love, and we would not be discussing how to create a blog about it. Music blogging can become a full-time job or a part-time job. You could burn out. Your readers will notice if your passion for music is waning. Even if your team is small, it is important to build one. These could include bloggers or people you can send to live performances.
These are the main ingredients that you need to consider when creating a music blog. You will need to create or outsource your blog’s design, research relevant keywords, and invest in paid and free online marketing.
Even though your blog is primarily focused on audio music, the written content is crucial for optimizing it. It also provides valuable tips and tricks that will help your visitors to your blog. The written content is also essential for marketing materials, such as white papers, press releases, and guest blog posts that drive traffic to your primary music blog.