You’re likely already active on social media as a musician by 2023. Instagram and TikTok are now essential marketing tools. But how well do you know Discord?
Here’s a guide to an underutilized social media platform that can transform your fan engagement strategy. Let’s get started.
Discord Music Promotion Guide
Discord is an online chat platform focusing on video and live streaming. Discord was originally designed for video game players. Its easy-to-use layout encourages users to communicate through voice, text, video, and live streaming.
Discord is a platform that allows musicians to share video content and start conversations with their fans.
Discord is an excellent tool for socializing and organizing. It allows you to chat with other users and find them quickly.
Discord is a great way to promote your music
After signing up, you can join Discord servers. They are online communities that focus on specific topics, many of which are music-related. Imagine them as Discord’s version of Reddit Subreddits.
You can also create your own Discord server to chat with your fans, work with other artists and expand your network.
Why not create new conversations by releasing music videos, track breakdowns, or hosting online Q&A sessions? Use Discord’s creator features to interact with your fans!
Create a music community
Discord allows musicians to create a community based on meaningful discussions between creators and fans. You can easily search for other musicians and look at Start Band members.
You may already be familiar with Discord and have noticed how many users are into electronic music. Discord caters to a wide range of genres, including electronic music. However, the platform is geared towards a tech-savvy audience and often develops production and home studio discussions.
Discord’s top artists are Electronic Act disclosure. The London-based DJs are platform experts and interact with their global community through exclusive server chats. They offer tips on how to sample existing songs and tricks for mixing tracks.
Discord is the preferred place for many Disclosure fans to get the latest release information or chat about tickets. It also serves as a community where they can ask questions and receive advice on general production.
Develop your artist fanbase
Fred, again, is an example of a producer and DJ who uses Discord as part of their marketing strategy. Discord is especially popular among Fred’s passionate fans, who visit his channel daily to discuss the latest events and remixes.
Fred Again.. developed a genuine and exciting artist-fan relationship by interacting personally with his network. This approach contributed to the direct selling out of both his new album and tour.
Discord’s wide range of chat options makes it a powerful communication platform. It has all the features of popular programs like Skype and Slack with an easy-to-use social media interface. Discord knows that a chat-centric application would be wrong if it caused your game to slow down while you were using it.
Monetize your music
Discord is a platform that allows musicians to earn extra money while building their fan base and network.
You can use the chat to discuss an upcoming tour or direct fans to your website to purchase merchandise. Why not use a link to a product in the conversation when you wear a hoodie during a live stream? Take advantage of Discord’s features that are designed to make linking easy!
Discord offers creators an option to place their Discord community behind paywalls, so your fans must subscribe to your content. This is only for some, but it’s a great way to make money with your music.
How to Grow Your Network on Discord
Discord’s versatility has attracted many users who use it to chat and meet people with similar interests, not just their friends.
You can build new professional and friendship relationships by participating in Discord server discussions. There are thousands of music professionals and musicians on Discord.
You can find a wide variety of music servers on Discord. We’ve listed a few useful ones to get you started.
MusiciansMusic provides a place for music chats in general. You can have a casual discussion about your music or the latest release of another artist. This is an excellent place to begin on Discord.
Music Production
Music production is a tool for creators. This server is for artists to improve their productions. It’s also linked to the respected r/MusicProduction community on Reddit.
Music Feedback
The community for everything musical and creative. Music feedback users provide constructive and detailed critiques of any track you upload. This helps you to develop as an independent musician.
Below you can find the rules and rankings of each server.
With one of the most collaborative and discussion-encouraging layouts of all social media platforms, Discord can help boost your fanbase numbers and grow your network of general music lovers.
It would help if you used Discord to start group discussions and post video content as part of a music marketing strategy for emerging artists.