In today’s digital age, musicians often play multiple roles, which includes creating a music marketing strategy. The sheer amount of music released every day can make it difficult to determine whether or not your music will be a hit.
The strategies listed here can help you get going if you plan to market your music on your own or if you want to release new songs in the near future.
Create a social media presence.
Social media platforms, trends and technologies are constantly evolving. There are many ways for musicians to reach their fans and gain new ones through the channels they like. The key to using Social Media to effectively market your music is to create a plan that maximizes your efforts on those sites.
Create content for your platforms using your music, message and personality.
You should post or upload content sparingly. This will allow you to promote your music while not being overly self-promotional. Engage authentically with viewers or commenters to build and engage your fan base.
You should be honest about your goals and what you expect to achieve by promoting your music via social media. Do you have a business sense and a budget? Facebook ads can help. TikTok is a good option if you want to be low-key and create spontaneous videos as a means of connecting. Don’t try everything at once. Test the waters and see how much engagement you can sustain with different platforms.
Your artist website and EPK
As a way to attract fans, social media is a great place to start. Your artist website will be the best place to get them interested and to build a solid base of fans. Your own music website allows you to create deeper connections with your fans by allowing them to explore your music, photos and more.
Your website is the ideal place to send supporters if you’re planning to Sell Music Online in your marketing efforts. Here you can collect email addresses, so that you stay in contact with your fans over the long-term.
With an EPK, you can use your website to promote your music. Create a press package and include your bio as a musician, links to social media, streaming sites, and music reviews. This will allow professionals and fans to easily share your music.
If you want to market your music more effectively, an EPK will help.
Your own professional website will attract the media and industry. Create a website today with Bandzoogle!
Send your music to blogs and playlist curators.
You can reach more listeners by releasing your music in advance.
You can use your music as part of your marketing strategy by pitching it to the press, editorial curators and third-party playlist creators. This will help you get some exposure. You can save time by using Groover for sending your songs to blogs and radio stations, playlist generators and labels.
You can create a promotional video for your music to help promote new singles and use this to reach out to radio editors or music reviewers online.
Remember that you can reuse the coverage of your music that has been received by the press or added to a playlist to create more momentum. You can use any mention of your music in the media to boost your marketing efforts.
Landing pages can be used to increase interest and engagement.
Landing pages can be an effective tool for marketing your music online, even if you have no experience with them. For them to be effective, you need to determine the goals of your music campaign before creating a landing page that is solely focused on supporting this campaign.
Landing pages are often used to promote a new release on Spotify, an album or a video. You can also create a smart link for your music release that allows your fans to access your songs across different platforms. landing page may be successful if you have a marketing budget and can measure and adjust marketing strategies.
You can also make use of a giveaway in order to promote your music. This will build interest in your exclusive products and send traffic to your landing page so that fans may enter the contest. This unique gifting will engage your fans and help you to collect their email address.
Live shows can be used to their full potential
Live performances can be a great way to expose your music and reach a larger audience. You should evaluate each show and its potential to market your music.
Every performance can create a memorable experience. You can use this to grow your fan base.
You can also use the marketing opportunities that a live performance provides to extend your marketing beyond just this moment. This could include hiring a photographer or videographer to ensure you have additional content for your marketing.
The best place to sell your band merchandise is at live shows, where you can meet with fans and interact. The fans will usually take either music or mementos home to continue the experience.
Join forces with other musicians and influencers
Take your fan engagement to the next level by forming a network with musicians who share your interests. There are likely to be many artists who would also like to do cross-promotion in order to build their fanbase.
Building a strong community of artists will not only help you gain more fans, but it will also make you feel supported when you release new music and plan upcoming concerts.
Decide what your marketing goal is. Are you looking to build 25 new true fans? Launching a tour in six months to promote a new album? Decide on your focus and decide who to approach and how you can network in order to achieve this goal.
You can promote your music by attending conferences or reaching out to influencers in order to attract their audience to your music. Remember that building long-term relationships is the best goal.
Investing in airplay and PR
Consider hiring a publicist or radio tracker to help promote your music if you have a marketing budget. Your budget will be determined by the size and scope of your campaign.
Plan your budget and be prepared to spend wisely.
You can spend some time and energy contacting radio stations in order to get your song played on the airwaves if you are unable to afford a radio campaign. DIY can be used to promote your music online.
Public relations (PR) can be a rewarding but expensive option for marketing your music. If you want to know how the process works and can afford it, consider hiring a publicist. If you are a new artist, it is possible to do this yourself. How can you get publicity for your music? has some useful tips.