Adam Ezra Group wanted to increase attendance and ticket sales during their tour in 2022. They tried to attract new audiences in each market.
Adam and his team used the Bandzoogle Landing Page feature in order to create stronger calls to action for their social media campaigns for each show.
The group:
Adam Ezra, his bandmates, and other musicians have built an audience outside of the music industry by performing hundreds of concerts a year in the U.S. They’ve been able to market their shows with great success through social media.
The goal
Adam and his tour team wanted to boost ticket sales by running awareness campaigns in advance of each show. Each campaign consisted of three steps:
Step 1. Display targeted social media ads in the local area near the concert venue
Step 3: Direct audiences to the adamezra.com landing page for the show specific to their area
Step 4: Sell the tickets on the landing page or the venue or promoter website
Adam and his team promoted their shows in New York City and Boca Raton.
The challenges
The key challenge is to reach the right audience on social media platforms and convert clicks into actual ticket sales. The flow needed to be clean and compelling, from clicking the paid social ads to adding tickets to the cart and then completing the sale.
What happened?
The band saw a significant increase in ticket sales after running campaigns that combined highly targeted Facebook ads with landing pages dedicated to each show.
Adam Ezra’s new fan promotion
The band had an established social media presence with a fanbase that was easily accessible for live show marketing. The band targeted new audiences with Facebook and Instagram ads that used targeting criteria like geography, age, and interests.
They began running their ads several weeks prior to each local show. Some of the campaigns were also boosted by remarketing people who had visited the landing pages.
This formula was applied to the upcoming shows in New York and Boca Raton in order to complement their other promotional efforts.
Adam Ezra’s ticket sales boosted
Adam’s social media campaigns are set up in such a way that a fan clicking an ad will be directed to a landing page on adamezra.com. This page only shows information about the local show.
This page contains information about the gig, the venue, and Adam’s promo video for the show. There is also a call-to-action (CTA) that leads to the ticket checkout. The landing page is free of distractions and has no main navigation.
The results
A $60 ad campaign was run on Facebook and Instagram to promote the band’s New York concert. This allowed them to reach several thousand people. A typical social media campaign click-through rate of 1.8% resulted in dozens of people visiting their landing page.
The landing page CTA button directed visitors to a third-party ticketing website because the venue was responsible. The landing page’s Meta Pixel and Bandzoogle reporting were used to track clicks.
In the end, a few people bought tickets directly through their social media campaign. These sales, along with the publicity generated by their ads and promotional efforts, helped result in Adam Ezra Group’s best-selling show in New York City and Boca Raton.