The rise of social media platforms and streaming services has opened up the possibility for a more creative career, but it has also made it more difficult to get attention to your music.
It’s not enough for people to listen to good music. They can scroll through hundreds or even thousands of items in an hour. Now, you must go the extra step to stand out and build a following. You can do this by adding value-based content to your music.
What exactly is “value based content”? This is exactly what it sounds like content that adds value to your audience beyond just music. This will allow your audience to gain a better understanding of who you are and create a stronger connection.
You can break down your ideas when thinking about value-based content into three main pillars. These are Educational, Entertainment, and Inspirational.
Education content
The goal of educational content is to teach your audience new skills. You can use this content as a musician to attract other musicians. Do you know how to create beefy bass drops as a dubstep maker? Create videos to show new users how to make sounds with Serum. You are a heavy-metal guitarist who knows how to play intricate solos. You could take guitar lessons. You could be a rapper who understands music marketing and the business of music. A great opera singer? You’re on the right track, I believe.
It’s awesome that you can use educational content to build a second income stream. You can use teaser videos to attract new audiences. Once you have a following, you can create and sell a full course.
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Entertainment content
You can create content that’s fun and doesn’t take a lot of time or effort. You might be interested in the entertainment angle. The entertainment angle is open to experimentation because what people find entertaining is subjective. You can show off your humorous side by creating skits, cracking jokes, or remixing or re-stitching other content. Share your opinions on any subject to start a conversation. Post whatever you like, whenever you want. Make sure that it fits your brand.
Doja Cat has perfected the art of creating entertaining content. Her TikToks, which are usually simple videos of her sitting on her couch when she is bored, are often funny. They show us who she can be when she wants.
To increase interest, you can create entertaining content such as behind-the-scenes videos or live performances.
Inspirational content
It’s a great opportunity to connect with your audience. You can tell a story that is touching about yourself or your music. You can talk about your music or the struggles you’ve overcome to become who you are. Your story and music can inspire your audience to reach their goals and live a better, more fulfilling life.
Create inspiring content by using your lyrics, old-to-present compilations, captions on performance videos, and other sources.
What content is best for you?
You probably have a good idea of what you’d like to make after reading this. Some of you may not have an idea, and that is fine. Social networks are fast-paced, which allows you to experiment with different content and collect data. How can you determine what content is most effective for you?
You can start by creating any content.
Post away. Don’t get discouraged if you initially don’t receive many results. It will take some time for the algorithm to understand what you want to see and who your audience is. You can create any content, and you will eventually see which ones are getting the most views and likes.
Focus on what works.
If a particular piece of content is doing well, you should release more content in the same style. More skits are better than how-to videos if people prefer them. You can still make both types of content. Just make more of what people want to see.
Be authentic
Create content you love. It’s important to make content you enjoy making. It will be a drag to create content for the sake of it. People who enjoy creating content create the best content.
Conclusion: Creating value-based content can be a great way to attract people. It can be used to enhance or supplement your music. You can use it to create different types of value-based material around your music and yourself. It’s a great way to connect with your audience.